Creativity today is no longer confined to art, design, or culture alone; it has become a driving force of modern economies. Creative industries bring together imagination, innovation, and value creation — turning ideas, aesthetics, and digital experiences into tangible economic impact.
From design and gaming to media, architecture, digital arts, film, and fashion, these sectors are increasingly recognized as strategic engines for both employment and sustainable growth.
As the global creative economy expands, entrepreneurship within this field is also evolving. Traditional production models are giving way to technology-driven creative solutions. A fashion brand might design with sustainable materials while experimenting with digital collections; an architecture studio may use AI-based tools to explore new forms and methods.
In this landscape, creativity is not just an artistic expression — it’s a form of innovation capital.
With its rich cultural background and interdisciplinary spirit, İzmir stands out as one of Türkiye’s most promising creative cities. Create in İzmir works to strengthen this potential by supporting creative entrepreneurs and connecting them with new opportunities for collaboration and visibility.
One of these efforts, the Create in İzmir Pitching Day, brings together startups from the creative industries with investors, mentors, and ecosystem partners. The event moves beyond the traditional startup pitch format — encouraging participants to present not only their business models but also the creative processes, stories, and design thinking behind them. Through prototypes, visuals, and narrative-driven presentations, entrepreneurs share how creativity can transform into scalable, meaningful ventures.
This approach positions creativity not only as a source of inspiration but also as a sustainable economic field.
Create in İzmir Pitching Day serves as a reminder that in the world of innovation, ideas are the beginning — but true value emerges when they are shared.
